1. What type of files can I send for printing?
We recommend saving as a press ready or high quality .PDF. You may also send the file in the following types: jpg, jpeg, tif, tiff, eps, and png.  We prefer that you send .PDF with embedded or outlined fonts. .PDF’s are easier to handle and will likely speed up your turn-around. Remember to add crop marks and flatten your files before uploading.
 
2. What color mode should my files be?
If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job. 

THESE COLORS ARE IN RGB
faq2-rgb
THESE ARE THE SAME COLORS BUT IN CMYK
faq-2rgb_cmyk
You should always start and finish your designs in CMYK color mode.

 
3. What resolution should my file be?
Low resolution files may be printed as is or will be placed on hold until we receive new files, slowing your turn-around. The quality will be compromised and the result may be extremely blurry and pixelated. To avoid this please only provide files that are 300dpi.

THESE ARE 72 DPI LOW RES IMAGES
faq3-3lowres

THESE ARE THE SAME IMAGES BUT AT 300 DPI
faq3-3highres

 
4. How should I set up my bleed and crop marks?
Bleed must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product. Please keep all text at least 0.125″ inside the cut-line.

  • The bleed for standard products is 0.125″
  • The bleed for Booklets and Presentation Folders is 0.25″
  • For large format Products please consult our staff for product specific guidelines

faq4-bleed

When sending an .eps or .pdf, make sure you include crop marks so we can cut the job correctly.

faq4-crop

 
5. Does BeBranded accept borders on jobs?
Yes, but if the border is too close to the cut-line, it may be cut off-center slightly.
faq5-border
For more details please contact BeBranded staff.
 
6. How should I set up my file for proper rotation?
BeBranded requires Print Ready files with proper rotation. Files submitted are printed HEAD to HEAD as-is based off your files. The HEAD is the top of your file/document.
faq6-verticalhow
Make sure to set up your files so that when we print them HEAD to HEAD the final product will read the way you would like. Also, front and back files need to be set up either both sides vertically or both sides horizontally.

faq6-verticalways

If you would like your back file to be upside down, please send your artwork as shown below.

faq6-upsidedownways

If you have a fold-over or greeting card, please send your artwork as shown.

faq6-foldoverways

 
7. How can I avoid transparency issues?
Any transparency issue can be resolved before saving your file.

What a transparency problem looks like on screen…
faq7-transperancy
After a transparency problem is printed…
faq7-transperancy2
To prevent this, never use shadows, glows, or any other transparency (image or otherwise) on top of a spot color. Always convert your spot color to CMYK and flatten before sending. All of these effects will cause transparency problems.

 
8. Should I send a proof or sample file?
When sending artwork, do not send extra files, like proofs or samples, because they might get printed. Only send the files you need printed. We are not responsible for these kinds of files being printed. Unless requested by one of our staff, DO NOT send files that you do not want printed.
 
9. What is overprint, and how can it ruin my file?
Primarily used to intentionally overlap inks for a number of reasons, overprint can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files.
ON SCREEN VIEW
faq9-overnight
AFTER PRINTING
faq9-overnight2

Unexpected results may occur if you have accidentally set certain objects to overprint. Always check logos and other artwork before submitting.

 
10. Can I submit a front and back in the same file?
No. We are now specifically set up to process one side at a time, and this requires that each side of a job must be on a separate file. Not separating files will cause delays and you might have to send the files again. Remember to separate the pages of your .pdf files as well.
 
11. How should I set up a Spot UV job?
When creating a Spot UV job, You must include a Spot UV template file along with the regular full color file. The Spot UV template file is used to show where the UV will be placed.
NORMAL CMYK PRINT FILE
faq11-spotuv
SPOT UV TEMPLATE FILE
faq11-spotuv2
Use 100% K to indicate where you would like the UV. White will indicate no UV. Essentially, you will be sending 2 files – 1 is your full colour file and the other is completely b&w. REMEMBER “IF IT’S WHITE, YOU CAN WRITE!”
 
12. How can I make sure my blues do not come out purple?
When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.
100% C 100% M 0% Y 0% K
ON SCREEN
faq14-screen
AFTER PRINTING
faq14-afterprint
Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple.
EXAMPLE: C-100 M-70 Y-0 K-0
 
13. How do I export a .pdf correctly?
When exporting from any program such as Indesign or Illustrator, use these settings to make sure your .PDF files export correctly.
EXPORT SETTINGS FOR .PDF FILES
Adobe PDF Preset is set to: Press Quality
faq15-preset
Compatibility is set to: Acrobat 4 (PDF 1.3)
faq15-compatability
Compress Text and Line Art is set to: Off
faq15-compress
 
14. How do I get a grayscale image in a CMYK document?
Grayscale images that are converted to CMYK will have a color shift in the final print. That shift may be green or yellow.
Always check the CMYK values of your grayscale in the final CMYK document. If there are other values other than K in your grayscale image, there is a chance that the color will vary.
To eliminate all values other than K, use your Channel Mixer (adjustment layer) in Photoshop, then click “Monochrome” and adjust accordingly.
 
15. What is rich black and how can I get it?
Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.
100% K ON SCREEN
faq17-onscreen
100% K AFTER PRINT
faq17-afterprint
We recommend using
C 60 M 40 Y 40 K 100
This will give you a deep, dark, rich black.
 
16. Why does my business card crack around the edges?
Cracking of the edges of a business card sometimes occurs when the card contains high values of ink, as in dark colours; dark colours will sometimes crack after printing.
CLOSE UP OF BUSINESS CARD
faq18-crackededges
This usually happens on a small amount of cards in the run. To prevent this, use lighter colors or if you must use dark colors, use as little ink as possible.
 
17. What is banding?
Many things can cause banding. Banding can be caused by the program that it is exported from, such as Indesign or Corel. Also, too many gradient steps, for example going from a very light color to a dark color, in a small area will cause banding.
CLOSE UP OF BANDING
faq19-banding
To prevent this, check your digital files before sending. If you use a gradient, make sure it has enough room for a smooth transition.
 
18. Why is there cracking on my scoring job?
When a job is coated with UV then scored and folded the job may begin to crack. During use, the cracks will become bigger and the ink may start to chip off.
CLOSE UP SCORING
faq18-scoring
Cracking is normal when coated jobs are scored and folded. Ordering the job without UV will help but may not prevent this. As the job is used and folded more and more, cracking will eventually happen.
 
19. How can Pantone colors affect the way my job prints?
There are three different ways Pantone colours can affect the way your job prints.

The first is by object effects, such as shadows or glows, on top of your Pantone colors. Here is what the effects will look like on screen:
faq19-effects1
faq19-effects2
Here is what the effect looks like after printing:
faq19-effects3
faq19-effects4
As you can see, when a Pantone colour is under these object effects, transparency issues show up during printing. To avoid this, convert all your Pantone colours into CMYK before submitting your order.

The second way Pantone colours can affect your file is when you use transparent images. Here is what a transparent image looks like on screen:
faq19-image5
Here is what a transparent image looks like after printing:
faq19-image6
You can see the image is no longer transparent on top of the Pantone colour. These white areas will show up during printing. To fix this issue, convert all your Pantone colours into CMYK. This must be done before submitting the order.

The last way Pantone colours can affect your order is the colour conversion between a Pantone colour and CMYK. If you use Pantone colours in a job that will print CMYK, your job might print with undesirable colours.

Here are some examples of what the Pantone colour looks like in the Pantone colour book and what the CMYK print will look like:
faq19-color7
If you send in a job with Pantone colours, the CMYK conversion will change the Pantone colour. Before sending your order, make sure all Pantone colours have been converted to CMYK.

 
20. How do I use the print templates?
Our Templates are a great tool to create artwork that can be printed faster, easier, and more accurately. If you are using Illustrator, you can use our specialized EPS templates. If you are using something other then Illustrator, download the JPG version.

Here is what each of the lines mean inside the template:
faq23_1

Here is what an 8.5×11 brochure template looks like:
faq23_3

These templates will help you identify where the cut line, bleed line, and safety line, are located along with other information so you can design your art correctly.

Some of our templates are labeled as OUT and IN. This means that there is some folding involved with the template. OUT means the FRONT of the job and IN means the BACK. During the upload part of your order, remember that OUT is the FRONT and IN is the BACK.

Here is an example of the fold-over business card template:
faq23_2

As you can see, OUT is the FRONT of the job and after folding, will be facing outward. You can also see the rotation of the job. The front must be positioned upside down so it can fold correctly.

Remember, do not move or change any part of the template when using them.

 
21. General ESR and Digital Color Printing
ESR quantities start from 25-250 and are printed on brand new, high tech digital equipment. Our brand new Digital color presses are in a different class. The print quality of digital prints exceed professional standards. Here are a few facts about Digital Color Printing:

  • Tests show digital quality matches offset.
  • Digital printing offers larger color gamut.
  • Print buyers find digital quality interchangeable with offset quality.
  • Today, many showcase applications are printed digitally.
  • Digital printing is more affordable for short runs, due to very low set up cost.

*Disclaimer: Occasionally, quantities of up to 5000 and more might be printed using digital color technology in order to meet turnaround deadlines

 
22. How should I set up a spot AQ job?
When creating a Spot AQ job, you must include a Spot AQ template along with the regular full color file. The Spot AQ template file is used to show where the AQ will be placed.
faq25
Use white, 0C 0M 0Y 0K, to indicate where you would like the AQ. Black, 100%K, will indicate no AQ.
 
23. How should I set up a Plastic Card job?
When designing plastic cards, it is important to keep in mind that the frosted and clear plastic cards are transparent. Also, all plastic cards come with round corners at no extra charge!
faq23-plasticphoto

As you can see, the difference in the transparency is shown in the image above. The clear cards (right) are completely transparent. The frosted cards (center) are semi-transparent and cannot be seen through easily. The opaque white plastic cards (left) are solid white and not transparent at all. Keep this in mind when designing your plastic cards, it will affect how your design will print.

faq23-plasticexamples

Since there is no white ink in CMYK, it is important to keep in mind that the frosted and clear plastic cards are transparent. The three designs above are the same as in the first picture. You will notice that the white area in the clear cards (right) and the frosted cards (center) has no ink and will show the transparent material it’s printed on. In this case, the clear cards and frosted cards white area show up with no ink on the printed piece. Also, keep in mind that all colors that are printed on clear cards or frosted cards will be transparent as well.

With the clear plastic cards, there might be a small percentage that may have light scratches. This issue originates from the manufacturer and is due to the material and handling. To help compensate for this, we run overs of the clear plastic cards to help meet the required quantity.

Clear plastic cards will come with a thin protective layer on one side that can be peeled off. This is to prevent the cards from scratching during packaging and shipping.

 
24. How do I set up a Foil Worx job?
We offer 2 types of foil, Silver and Gold. Each order can only have one type of foil, Gold or Silver. You can’t order a Foil Worx job with Gold foil on the front and Silver foil on the back.

Foil mask files are set up just like our Spot UV mask files. The file can only be black and white. All black areas should be 100k or only 100% black with no other colors added. Black in the areas you want the foil and white in the areas you do not want the foil. If you order a Foil Worx job with Spot UV, you must provide separate mask files for the Foil (foil mask) and UV (spuv mask), in that case up to 6 files will need to be provided.

However, please keep in mind that the Foil and UV can’t overlap. Also please avoid using small / fine text or fonts for foil objects. For best results, please make sure that foil coverage is less than 50% of the artwork area

Also, be aware that there may be up to 1/16″ shift on the placement of the foil. Keep this in mind if you are trying to align foil with other printed artwork on the card.

Please see images below to see what mask files should look like. Remember that black in the mask file must be 100k where you would like the foil to go.

 
25. What is the standard round corner radius?
We offer 1/4″ and 1/8″ radius round corners to all of our customers. The image below shows the two different radiuses for comparison.
 
26. What is Akuafoil and how do I set it up?
We offer 1/4″ and 1/8″ radius round corners to all of our customers. The image below shows the two different radiuses for comparison.
With Akuafoil, you can turn a wide range of CMYK colors, into multi-colored foils. Akuafoil uses a special processed foil system that is applied under 4/c process to create an array of foil colors. It’s simple, affordable, and makes your prints stand out from the crowd.

For an Akuafoil job, you must include an Akuafoil/mask file along with your CMYK file. The mask file indicates where the foil will be placed. The file process is the same as spot UV—100% K where foil is placed, 0% where the foil is not placed.

As shown above, the file on the left is the normal CMYK print file. If you want the logo to be Akuafoil, then your Akuafoil mask file should look like the file on the right. The White indicates no foil and 100% K indicates where the Akuafoil will be.

Here are some more things to keep in mind when creating your Akuafoil artwork:

  • Make sure the mask and CMYK print file are aligned and match up properly.
  • Akuafoil works best on lighter colors. The darker the CMYK color, the less the Akuafoil look.
  • Do not use very thin or small text and artwork with Akuafoil… Use san serif fonts above 12 point for best results.

If you would like only silver Akuafoil to print, make sure to have at least 15% K in that white area. White in the CMYK file that is 100% K in the Akuafoil file will appear as plain silver Akuafoil. However, for a higher quality plain silver Akuafoil, we recommend to have at least 15% K in that white area.

 
27. What are 4D Lenticular Prints and how do I set them up?
We offer 1/4″ and 1/8″ radius round corners to all of our customers. The image below shows the two different radiuses for comparison.
4D Prints is a Lenticular product that allows you to have two or three different pictures in one. We take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. There is a backing that can also be printed in normal 4 color process. Total thickness with both plastic 4D viewer and backing is 21pt. Only the front side will have the 4D effect.

Our lenticular sheets are 75 LPI. LPI means Lenticules Per Inch.

We require regular .125″ bleed for 4D prints. The total bleed should be .125″ added to the cut size. For example, if you are ordering a business card the final size you should upload is 3.625 x 2.125. The files should still be CMYK and 300dpi as normal. There are some other rules you should follow as well when setting up the front of a 4D card:

  • Dark solid colored and/or textured backgrounds work well.
  • White and light colored areas are transparent, other views / flips will show through white areas causing a ghosting effect. White and light colored areas only work well if each view has white/light colors in the exact same area.
  • Use bold san-serif fonts.
  • Avoid small, fine and thin type. Fonts get distorted through the lens / plastic surface, so the bolder the better.
  • Text that varies from view to view / file to file should NOT overlap, it should be in different positions on each view.
  • 4D effect works best when the variation from image to image is subtle and simple.

Another thing to keep in mind is how many files will be uploaded. It depends if you pick a two or three image transition.

Two Image Flip:
4/0 = Two images for the front only
4/4 = Two images for the front, one image for the back

Three Image Flip:
4/0 = Three images for the front only
4/4 = Three images for the front, one image for the back

Please note: the 4D lenticular effect can only be applied to one side of the final product.

 
28. How do I set up a Multi-page Booklet?
We offer 1/4″ and 1/8″ radius round corners to all of our customers. The image below shows the two different radius’s for comparison.

Multi-page booklets are a little more complex to design. Also, if you have artwork you created for another company, it might not meet BeBranded guidelines. For best results, please download our templates available here.

Here are rules to follow when creating your Multipage booklet:

  • Page counts start on the cover as page 1, inside cover as page 2 and so on.
  • Total bleed is .25” and total Safety is .5”. For example, an 8.5×11 booklet with bleed should be 8.75×11.25 total. This allows us to set up your crossovers properly.
  • Only single pages will be accepted. NO readers OR printers spreads.
  • We prefer a multipage PDF but single page files are also ok.
  • Our page counts for booklets start on the cover as page 1, inside cover as page 2 and so on. In the example below, you will see a 8pg booklet. Each page will show the page number. Click and hold the page corners to turn the page. This is also reflected in our templates.

    Crossovers are common in booklets and require extra attention. A Crossover is an image, text or other graphic element that goes from one page to another.

    Designers must pay close attention to the crossover design and make sure it is as seamless as possible on the finished piece. Also, do not use text or thin lines as crossovers. Big pictures work best.

    Note: Due to the nature of saddle stitch binding, crossovers may not line up 100% on the final booklet.

    Artwork done in Indesign or other layout software as spreads or facing pages must be saved out as single page pdfs. When creating your design, keep this in mind especially when doing crossovers. The easiest way is to create the bleed is when creating your document. Below are instructions on how to create your document in Indesign.

    When creating your document, make your page size the cut size and your margin size .25” for safety for a .5” total:
    faq27-booklet-docsettings-1
    Then, click the More Options button on the right. It will reveal Bleed and Slug settings below. Enter .125” as the bleed for a total of .25”:
    faq27-booklet-docsettings-2
    Your Indesign document is now ready for proper booklet layout. You should see proper bleed and safety guidelines:
    faq27-booklet-indesignlayout
    When your ready to export your booklet as PDF, make sure to Use Document Bleed Settings in the Marks and Bleeds menu:
    faq27-booklet-pdfexport-1

 
30. What is a Perfect Bound Book?
Perfect Binding gives your booklets a more finished, refined look. With this binding method, the pages and cover are glued together at the spine with a strong, yet flexible, thermal glue.

Templates are available for both the cover and inside pages of the Perfect Bound Booklets. Download templates here.

Please note: Unlike our regular Multi-Page Booklets, the page count specified in the product name does not include the cover. E.g. “8.5 x 11, 52-Pages” will require you to upload 48 inside pages + 4-page cover file (which is always 4:0).
faq30-perfectboundbooks

 
31. Can I design on the spine of a Perfect Bound Booklet?
We recommend you do not specifically design on the spine. Backgrounds or images that wrap around the book are preferred. Creating designs with text, borders or colors that are centered only on the spine may cause it to look uneven during the binding process.

Templates are available for the covers of the Perfect Bound Booklets and relate to the number of inside pages. The normal 8.5×11 and 8.5×5.5 flat, Flyer templates can be used for all the inside pages. Download templates here.

 
32. What are bumper stickers?
Perfect for outdoor use, Bumper Stickers are printed on 4mil premium white flexible vinyl film and coated with acrylic adhesive that’s laminated to a 90# layflat liner. The film is designed to accept a variety of solvent based and curable inks. The liner offers excellent product layflat, adhering easily to most bumpers and enabling them to withstand a variety of environmental conditions. So go ahead and hit the streets with your brand, full speed ahead!
 
33. What is the difference between Long Edge Binding and Short Edge Binding?
Long Edge Binding means the finished book is portrait, Short Edge binding means the finished book will be landscape.
Print
 
34. For Gift Card Holders, what are Gift Card Slits and where are they positioned?
We offer two variations of Gift Cards Slits – Slide Slits and Moon Slits. You can choose from positioning the slits on the Inside Bottom Panel or on the Inside Right Panel. See attached illustration for a visual representation. Please be sure to use our templates.
faq45-gift-card-slits
 
35. What size cards fit into the Gift Card Holders?
Our Gift Card Holders have optional slits that are sized to fit 2.125″ x 3.375″ Plastic Cards and Business Cards. Please be sure to test any other application to ensure it will fit into the slits as desired.
 
36. What are NCR forms?
NCR Forms are the modern alternative to carbon paper and are an efficient way to provide multicolored copies of a single document with handwritten or typed information. Use them as order forms, packing lists, invoices, receipts, and more.

They’re available in 2 Part (White, Canary) and 3 Part (White, Canary, Pink) collated sets that are glued on the short edge. NCR Forms are printed on 20LB stock on high tech digital equipment.

 
37. Do the NCR form come pre-collated? Are they glued in sets?
Yes, NCR forms come pre-collated. They come in 2 Part (White, Canary) and 3 Part (White, Canary, Pink) forms and are glued on the short edge.
 
38. Can you imprint on NCR forms using standard desktop printers?
Our NCR forms can be imprinted on variety of equipment, but we recommend you test your specific application.
 
39. Are NCR Forms printed in full color on each sheet or is the print black ink only?
NCR Forms are printed with full color (CMYK) on each sheet. You can also choose to use black ink, if you prefer. We only except one artwork file which will be printed on all parts of the NCR Form.
 
40. What are NCR forms used for?
NCR Forms are commonly used for order forms, packing lists, invoices, applications and receipts. They are particularly useful when information must be entered by hand.
 
41. What are the file requirements for NCR Forms? Can I have full bleed?
  • At least 0.25″ of space on the glued edge (short edge) should be free of ink
  • Full color and solid colored backgrounds are not recommended, as it may effect your ability to read the text and write on the form
  • Light ink coverage is highly recommended
 
42. What are the bleed requirements for Counter Cards?
We require a 0.5 inch bleed on all sides. If ordering at 8.5″ x 11″, your file size should be 9.5″ x 12″ with bleed.
 
43. How are Counter Cards supported so they can stand up?
Counter Cards are supported by 5″ double-wing easel backs with an adhesive strip. Easel backs are applied and shipped flat. Final assembly is required.